Empowering Innovation
& Growth
Guiding creative minds towards resilience, innovation, and impactful design 🌟
With over 18 years of experience in the design industry, I've had the privilege of mentoring and guiding talented designers globally. My approach to mentorship is rooted in Human-Centred Design (HCD), focusing on fostering creativity, collaboration, and strategic thinking. Whether you're a junior designer just starting out or a professional designer facing new challenges, my goal is to empower you to achieve your full potential.
This space is dedicated to those passionate about pushing the boundaries of design and eager to grow both personally and professionally. Here, I blend innovation with strategic growth, ensuring you don't just keep up with industry trends you set them.
Double Diamond Framework: A Blueprint for Success
The Double Diamond Framework is more than just a process it's a blueprint for transformative change. This human-centred design process, structured and executed through a series of ‘sprints,’ empowers organisations to navigate challenges with precision and speed.
But it’s not just about the methodology; it’s about the people driving these efforts. I’ve had the privilege of working within multidisciplinary teams that embrace a culture of innovation, eagerly challenging the status quo to create lasting impact. The Double Diamond (Track 2 - Discovery) model serves as a powerful guide for applying human-centred design effectively. By framing the problem, identifying user segments, and uncovering insights, this framework ensures a focused approach that elevates the effectiveness and impact of your projects.
Explore how you can embrace this transformative approach or view the case study to see it in action.
Frame
Frame the problem identify business issues and set a mission.
Discover
Conduct research, Immerse the Team, and Uncover Key Insights
Define
Analyse Insights to Uncover Implications and Opportunity Spaces.
Design
Concept generation
and value proposition articulation.
Validate
Test, develop customer experiences, business models, and roadmap
And now, as I share these methods and mindsets that have been my guiding stars, I hope to empower individuals, teams, and organisations to embrace the transformative magic of HCD. Together, we can embark on a path of resilience, adaptability, and innovation, forging a future where human-centred solutions thrive, no matter what uncertainties come our way. 🚀
My approach to mentorship
From adplist.org to Worldwide Impact 🚀
Mentorship goes beyond sharing knowledge; it’s about nurturing potential and driving innovation. My mentorship philosophy is grounded in three core pillars that foster growth and success:
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Human-Centred Design: At the heart of my work is a commitment to putting people first. I guide designers in creating solutions that resonate deeply with users, ensuring empathy and understanding are central to their work.
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Creative Innovation: I encourage out-of-the-box thinking, pushing designers to explore new technologies, methodologies, and creative strategies. Innovation is not just about new ideas; it’s about making meaningful changes that drive progress.
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Strategic Growth: Success in design demands more than creativity—it requires a strategic approach. I work with designers to align their creative vision with business goals, helping them develop a roadmap that leads to sustained growth and impact.
How I can help you grow
I offer a range of mentorship services tailored to meet you where you are in your design journey. Whether you need personalised coaching, portfolio reviews, or strategic career advice, my goal is to provide the guidance you need to reach your goals.
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1:1 Coaching: Tailored guidance to help you navigate specific challenges or transitions in your design career.
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Portfolio Reviews: In-depth feedback to refine your portfolio and make it stand out to potential employers or clients.
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Career Strategy: Strategic advice to advance your career, whether you’re aiming to climb the ladder in your current role or make a significant career shift.
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Workshops & Talks: Interactive sessions designed to spark creativity, foster collaboration, and equip teams with the tools they need to succeed.
Success stories
Don’t just take my word for it, here’s what some of my mentees have to say about their experiences:
Boris was extremely knowledgeable, helpful and friendly. He's helped me setup a structure to follow and gave me amazing feedback and advice. I am looking forward to our next meeting and would highly recommend :)
Edwin Luna 🇬🇧
UX Designer
Boris is an amazing mentor, especially for UX beginners like me. He gave me a lot of useful portfolio improvement advice and encouraged me to move forward. He is very nice to talk with. Thank you for the positive energy!! :)
Echo Yiran Xu 🇺🇸
UX Designer
Boris has a great knowledge and understanding of the UX and product domain. I had a portfolio review with him where he really took his time to go though the depth of my case studies and critique them with his amazing knowledge.
Manan Shah 🇮🇳
Ux design student
It was a great pleasure chatting with Boris. He was very kind and welcoming. He offered to help me review my portfolio. He went above in beyond in providing resources and more time to help me on my career journey.
Dominika Brzoska 🇧🇷
Human Factors Engineer
Join the innovation & growth journey💡
Ready to elevate your design career? Whether you’re seeking guidance on a specific project or looking for long-term mentorship, I’m here to help you achieve your goals.
To make our meeting more effective, I'd love to learn more about you, so please share your answers to the following questions:
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What's your current/past experiences?
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What kind of mentorship are you seeking? Portfolio Review/Career Advice
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What is the primary goal you want to achieve through our mentoring?
Let’s work together to unlock your full potential and drive innovation in your design career.
Inspiration and Fun AR Effects for Instagram 🎨
From early on, my love for sketching and drawing ignited a creative spark that set the stage for my life's journey. This passion has been my guiding force, propelling me towards a fulfilling career as a designer.
As my design path unfolded, I encountered a world of boundless possibilities—AI, AR, and VR technologies. Fueled by curiosity and excitement, I immersed myself in these emerging realms, believing in their potential to shape the future.
The COVID-19 pandemic offered a unique opportunity to delve into new skills. Exploring AR filters on Spark AR Studio from Facebook, I unlocked a realm of imagination and discovery. The prospect of full body tracking and enhanced plane tracking fuels my eagerness for the incredible experiences they can offer.
Follow me on Instagram @Magic.Troy
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In today's ever-evolving world, AI and Machine Learning are continuously advancing, powering more and more of our daily interactions. Meanwhile, Virtual Reality (VR) and Augmented Reality (AR) are becoming increasingly ubiquitous, enriching everything from gaming and films to practical applications like virtual conferencing and remote education.
As designers, we must now consider these transformative technologies when crafting user experiences, ensuring our interfaces are intuitive and user-friendly, maximising the potential of these cutting-edge innovations.
I would love to take you behind the scenes of my design challenge for Qatar Airways, which has been transformed into a captivating case study. In this case study, I'll share my leadership approach, how I handle criticism, make data-driven decisions and manage stakeholders.
We'll explore how virtual reality and the Google design sprint method elevated knowledge and awareness of the destination before travel, and delve into the intricate process of problem-solving and collaboration during the workshop planning. Let's dive in together!
Made In Figma
